VMPL
Vaishali, Ghaziabad (Uttar Pradesh) [India], July 25: Roongta Cinemas made history this weekend by successfully hosting CineFluence, Delhi NCR’s largest influencer-cinema experience, at its flagship property in Vaishali on July 20. The event brought together over 150 top social media influencers from across fashion, food, lifestyle, and entertainment for a day that redefined how cinema interacts with digital culture.
From a glamorous red carpet welcome to exclusive film screenings, live content creation zones, and curated brand experiences, CineFluence transformed the cinema into a creative playground designed for the social media generation.
The initiative, conceptualized by Roongta Cinemas, was aimed at bridging traditional cinema with modern content ecosystems. The event’s end-to-end execution and influencer strategy was led by PRIDE PR & COMMUNICATIONS, a Delhi-based agency renowned for its youth-first campaigns.
Speaking after the event, Sanjay Barjatya, CEO of Roongta Cinemas, said:
“CineFluence proved that cinema today is more than just the big screen — it’s a hub for real-time storytelling, digital creativity, and cultural connection. We’re thrilled with the response.”
Ishita Bhatnagar, Vice President – Sales & Marketing at Roongta Cinemas, added:
“We witnessed influencers not just attending, but co-creating moments that went viral in real time. The entire cinema came alive with energy, engagement, and innovation.”
The campaign’s creator and execution head, Prince Kumarr, Founder of PRIDE PR & COMMUNICATIONS, reflected on the success:
“CineFluence wasn’t just an event — it was a shift. We turned a cinema into a content studio, a cultural hotspot, and a platform for brand storytelling — all in one day.”
Event Highlights:
Red Carpet-style Influencer Walk
Live Reel, Vlog & Story Zones
Behind-the-Scenes Screenings & Interactions
Branded Pop-Ups, Giveaways & Experience Zones
A massive digital buzz under the official hashtag #CineFluence
The hashtag #CineFluence trended locally on Instagram and Threads, generating over 4 million impressions in under 24 hours.
About Roongta Cinemas:
Located in Vaishali, Roongta Cinemas is one of NCR’s most dynamic cinema destinations. Known for youth-friendly branding, experiential screenings, and a bold approach to redefining movie-going, it was named Fastest Growing Cinema Chain at the Big Cine Awards 2024.
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